对话型商务：消费者为何欢迎语音助手走入他们的生活(英文 36 页)

报告阐释了消费者当前使用语音助手的情况，以及由此为企业带来的客户互动机遇。报告调研了美国、英国、法国和德国的5,000多名消费者，发现语音助手将在未来三年内成为主要的消费者互动模式，使用这项技术的购物者愿意借助这一互动模式，将现有消费额增加五倍之多。

Our research findings show that voice assistants are on the cusp of transforming commerce. In this research, we:

1. Outline why voice assistants are about to revolutionize commerce, based on the functions, use frequency and context in which consumers like to use voice assistants 

2.Analyze why consumers love voice assistants, depending on their needs and preferences

3. Ascertain the concrete benefits of Conversational Commerce for retailers, consumer products, and services organizations

4. Recommend an action plan for organizations to devise a sound Conversational Commerce strategy.

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