贝恩： 商业卓越与营收增长议程 2025 -定义 B2B 赢家的举措 ( 英文 31页)

目录

贝恩 B2B 商业卓越集团全球领导者致辞 . 2

B2B 增长鸿沟：赢家的差异 . 3

解析赢家如何运用人工智能 . 10

如何从销售策略中激发两倍以上的增长 . 16

通过智能定价提升利润率 . 20

追求更高的效率 . 25

概览

• 2024 年，顶尖的 B2B 公司实现了其行业平均收入增长的两倍，毛利率增长也接近这一倍数。

• 这些赢家大规模部署了人工智能及相关技术，并将其视为优化销售、定价和生产力的力量倍增器。

• 赢家能够有效地执行有针对性、可重复的销售策略系统 (Sales Play SystemSM)。

• 智能动态定价可帮助顶级公司即使在不断变化的经济条件下也能维持利润率。

Contents

Letter from the Global Leader of Bain’s B2B Commercial Excellence Group . 2

The B2B Growth Divide: What Sets Winners Apart . 3

Parsing How Winners Use AI . 10

How to Ignite Two Times More Growth Out of Sales Plays 16

Expanding Profit Margin Through Intelligent Pricing . 20

The Quest for Ever-Greater Efficiencies 25

At a Glance

• Top B2B companies delivered 2 times the average revenue  growth vs. their industries in 2024—and close to that multiple for gross margin growth.

• These winners have deployed AI and related technologies at greater scale, treating it as a force multiplier to optimize sales, pricing, and productivity.

• Winners execute a targeted, repeatable Sales Play SystemSM effectively.

• Intelligent dynamic pricing helps top firms sustain profit margins even in changing economic conditions.

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