麦肯锡季刊2014年第四卷 （英文144页）

麦肯锡季刊2014年第四卷 （英文144页）

内容

寻找能够击败对手可能性的战略

掌握战略的基石

反思在哪里竞争：与滨特尔的首席执行官专访

致力于战略能够击败可能性

避免下落的刀子：十大技巧更灵活的企业资源分配

如何快速应新的CEO转移公司资源？

倾斜的全球平衡：苏威公司的首席执行官专访

其他亮点

测量数字资本的全面影响

一个领导者的指南：通过做好事得好报

打破了美国增长僵局

构建社会化企业

如何B2B公司谈过去他们的客户

研究，发展趋势，以及新兴的思考

基于航空公司竞争的经济学

组织政府事务功能的影响

Issue contents

Searching for strategy that beats the odds

Mastering the building blocks of strategy

Rethinking where to compete: An interview with the CEO of Pentair

Committing to strategy that beats the odds

Avoiding the quicksand: Ten techniques for more agile corporate resource allocation

How quickly should a new CEO shift corporate resources?

Tilting the global balance: An interview with the CEO of Solvay

Other highlights

Measuring the full impact of digital capital

Doing well by doing good: A leader’s guide

Breaking the US growth impasse

Building the social enterprise

How B2B companies talk past their customers

Research, trends, and emerging thinking

The economics underlying airline competition

Organizing the government-affairs function for impact

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