麦肯锡： 2024年旅游业和酒店业的现状 ( 英文 68页)

目录

执行摘要 2

第 1 章：现在登机：2024 年塑造旅游业的面孔、地点和趋势 4

全球旅行又回来了，而且很热闹。

更多的区域旅行、新出现的旅行者和一组新的目的地正在推动稳定的消费。

第 2 章：现在的旅行方式 14

一项对旅行者的调查揭示了不同的愿望、代沟和一组新出现的旅行者原型。

第 3 章：当今豪华旅行者的新看法 24

一些关于豪华旅行者的普遍观念——例如他们有多少钱或他们多大年纪——可能需要重新审视。

第 4 章：目的地准备就绪：为明天的旅游流做好准备 38

随着全球旅游业的增长，目的地做好准备至关重要。旅游生态系统如何准备接待前所未有的大量游客——同时应对挑战？

目的地准备指数 50

第 5 章：塑造旅游和酒店业新商业模式的六大趋势 52

过去十年，旅游和酒店业公司发生了变化。以下是与住宿和体验相关的趋势以及对未来的展望。

主要贡献者和致谢 63

Contents

Executive summary   2

Chapter 1: Now boarding: Faces, places, and trends shaping tourism in 2024   4

Global travel is back and buzzing. 

More regional trips, newly emerging travelers, and a fresh set of destinations are powering steady spending.

Chapter 2: The way we  travel now   14

A survey of travelers reveals disparate desires, generational divides, and a newly emerging set of traveler archetypes.

Chapter 3: Updating perceptions about today’s luxury traveler   24

Some widely held notions about luxury travelers—such as how much money they have or how old they are—could be due for reexamination.

Chapter 4: Destination readiness: Preparing for the tourist flows of tomorrow   38

As global tourism grows, it’s crucial for destinations to be ready. How can the tourism ecosystem prepare to host unprecedented volumes of visitors—while managing the challenges?

Destination readiness index   50

Chapter 5: Six trends shaping  new  business models in  tourism and hospitality   52

Tourism and hospitality companies have transformed over the past decade. Here’s a look at trends related to accommodations and experiences and an outlook on the future.

Key contributors and acknowledgments    63

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